Savvy tourism organizations can contribute to wiki pages to present travel products and destinations in a favorable light However, care needs to be taken that the information is factual, written objectively and supported by reputable sources. Blatant attempts at marketing prose are likely to be quickly edited or corrected by other members of the wiki community. Collaborative editing is the defining feature of wikis An individual can edit any content and changes are logged using a history feature so that users can see and restore previous versions of a wiki page. Travel organizations can use private wikis for collaborating on strategic plans, marketing materials, reports, manuals, project management and software, (Majchrzak et al., 2006). These features are particularly useful when collaborators are in o different locations.