The use of sexuality and marketing tool has become a commonplace in the world of advertising. In the past few years, however, some companies have use sexuality oriented ads generate controversy (and therefore sale) by pushing the limits of acceptable taste. Calvin Klein for instance recently ran a series of magazine ads featuring a nearly nude Kate Moss in positions that suggest bestiality, masturbation and violence. if we care at all at about the kinds of sexual messages being presented to our children ,then ads like this one is simply unacceptable.It is the responsibility of the U.S. movement to create a new agency whose role it will be to monitor use of sexual content in magazine advertisement.