Business strategies are designed to be consistent with an organisation's overall purpose or mission. As a world leader in direct selling, Amway builds opportunities and partnership with individual customers so that they can share in its success.
Read more: http://businesscasestudies.co.uk/amway/meeting-customers-needs-through-the-internet/developing-an-internet-strategy.html#ixzz4PiM1JgiL
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