The " More You" advertisements, which target Generation Y consumers, highlight Dell's new personalization features. The ads focus on customers and how they use Dell laptops, tablets, and smartphones in their daily routines as an avenue to express themselves. The customers'names are written in the Dell corporate font. The ads features a variety of consumers from a variety of backgrounds who use Dell technology to satisfy a wide range of needs. Examples include a young lady who identified herself as a Justin Beiber fan and uses Dell products to make a Justin Beiber shrine; a lady who uses Dell to "keep an eye on her boyfriend even if he doesn't know he's boyfriend"; a gardening enthsiast who uses Dell to "plant ideas in her head ;and a grandmother who uses Dell product to maimtain contact with her grandchildren.