Customer needs generally are solutions of customer’s problem by using and purchasing goods or services. (engr.sjsu.edu, 2014) Basically, in terms of business, customer needs are friendliness, understanding and empathy, fairness, control, options or alternatives and information. Customer needs do not generate satisfaction, but they can cause dissatisfaction, on another word, needs are necessary requirements.
Customer needs generally are solutions of customer’s problem by using and purchasing goods or services. (engr.sjsu.edu, 2014) Basically, in terms of business, customer needs are friendliness, understanding and empathy, fairness, control, options or alternatives and information. Customer needs do not generate satisfaction, but they can cause dissatisfaction, on another word, needs are necessary requirements.
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