It’s a popular perception that design is limited to only physical goods and products. However today, the need to design services has been gaining prominence increasingly in the service industry. This principle holds true in the banking sector, as the bank plays a role in most important life events; first job, university course, starting a business, buying a house, retirement etc. Bank is one of the few services we use on a day to day basis and where instant customer satisfaction and convenience is the key priority. Therefore banking institutions strive to create more dynamic and engaging user experiences based on real needs both emotional and practical of their customer needs.