The purpose of “BIDAN CANTIK” program was to improve the service quality of midwives. The improvement was indicated through improvement of knowledge on HIV and AIDS, reduction of negative attitude on HIV and AIDS, caring consultation, and socialization on HIV and AIDS towards patients of HMCP. “BIDAN CANTIK” program was an implementation of E (empowerment through education) contained in SAVE approach. Meanwhile, materials in “BIDAN CANTIK” program were an adaptation of S, A, and V.