According to the results, the largest segment is made up of adventurous consumers, who make up 43.0% of the respondents.
They are followed by the conservatives, who compose almost one-quarter of the sample.
The percentage of the uninvolved consumers is not much smaller (16.4%).
Both the number and the proportion of the careless and rational consumer segments are much lower.
Later, the demonstration of each cluster will be justified in detail.