Working collaboratively with suppliers ensures that the best practices established by Coca-Cola are applied across the board.
“The first point of integration in the supply chain is between the Coca-Cola company and our bottlers, some of which we own and operate, but the majority of which are independent companies,” Buffington notes. “We own the brands, do the marketing and product innovations. We supply the concentrates and are involved in organizing procurement on a global basis. We provide franchise leadership, technology, and capability and strategy development.”
Working collaboratively with suppliers ensures that the best practices established by Coca-Cola are applied across the board.“The first point of integration in the supply chain is between the Coca-Cola company and our bottlers, some of which we own and operate, but the majority of which are independent companies,” Buffington notes. “We own the brands, do the marketing and product innovations. We supply the concentrates and are involved in organizing procurement on a global basis. We provide franchise leadership, technology, and capability and strategy development.”
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