Watson has promoted education for girls, visiting Bangladesh and Zambia to do so. In July 2014, she was appointed as a UN Women Goodwill Ambassador. In September that year, an admittedly nervous Watson delivered an address at UN Headquarters in New York City to launch the UN Women campaign HeForShe, which calls for men to advocate for gender equality . Watson's speech also called feminism "the belief that men and women should have equal rights " and declared that the perception of "man-hating" is something that "has to stop". Watson later said she received threats within 12 hours of making the speech, which left her "raging. ... If they were trying to put me off it did the opposite". In 2015, Malala Yousafzai told Watson she decided to call herself a feminist after hearing Watson's speech.