The Mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
The Walt Disney Company carries out its Mission Statement quite effectively. As Apel (2007) succinctly stated, “Disney does it right.”
The Mission Statement and the Vision Statement of a company work together. The vision provides the company with a plan for the future while the mission statement outlines the company’s current business and purpose.
Walt Disney Company Vision Statement meets the criteria of an effective vision statement: “To make people happy” (Walt Disney Archives, 2012).