Create, capture, consume and communicate information. Making these connections allows you to do each of these quickly and effectively. Making them also happens organically as you draw the map. The use of words, images, lines, color, symbols, numbers and so forth identify and link concepts. Research shows that writing and imagery both improve memory, creativity and cognitive processing. Color is a also a potent memory enhancer.[6][7][8] Together they create a mind map that's fed by several of our senses.
Mind maps are a tool to create things and to devise approaches for handling issues. Doing this requires brainstorming. So, for instance, you could create mind maps for things like your wedding, new recipes, an advertising campaign, proposing a raise to your boss and so forth. It also involves solving problems, such as better managing your money, a health diagnosis, interpersonal conflict, etc. – all of which can be mind mapped.
They are also tools to capture information that’s directly relevant to a topic so you can compress large amounts of information. For example, they help you figure out what you really need to be taking notes on, recording for a meeting’s minutes, writing in your autobiography, using in your resume, etc.[9]
Mind maps help you easily consume information and then use it.[10] So, they can help you better remember things, such as the content of a book, discussions with others, your schedule and so forth. You can also use them to analyze complex subjects like trading stocks, computer networking, engine mechanics, etc. Finally, they’re useful in planning and executing things like a vacation, your time, a sensitive work project, etc.
They are also powerful tools for communication.[11] You can create a mind map for presentations, group projects, heart-to-heart conversations, written materials, etc.