Armed with money received from allowances, chores, and gifts from grandparents, children average just more than 200 store visits per year, either alone or with parents. A typical 10-year-old goes shopping with parents two to three times per week (directly influencing about $188 billion of household purchases) and shops alone around once a week. In a cross-cultural analysis of Tweens (8-14-year olds) in fifteen countries in Europe,