The results from Wet Seal’s merchandising efforts turned out to be quite impressive! Shoppers using the outfit tool are 40 percent more likely to buy something, and buyers spend 20 percent more. “Shop with friends” users become buyers at 2.5 times Wet Seal’s average conversion rate online. The iPhone app generates about 5 percent of Wet Seal’s overall Web traffic, and the app has been downloaded more than 65,000 times. Girls look at about 500,000 outfits a week with their iPhones-traffic that spiked to about 750,000 a week the two weeks before back-to-school.