Initiative and WWF towards 50% sustainable cotton and have committed to having traceability on all principal raw materials by 2020. We regularly revisit our policies to make sure they adhere to our Plan A goal to always do the right thing. Following customers’ concerns about the production of angora wool, we conducted additional visits to the farms our suppliers buy from. We found no evidence that our strict animal welfare policy had not been adhered to. However, we investigated the possibility of moving to a free range model and found this was not feasible, so we stopped selling products containing angora wool and have completely removed it from our supply chain.