1. Using the competing values framework as a point of reference, how would you describe the current organizational culture at IDEO? Provide examples to support your conclusions.
2. What type of culture is desired by Tim Brown to meet his goals? Does the company have this type of culture? Discuss.
3. Which of the ways to embed/change organizational culture has IDEO used to create its current culture? Provide examples to support your conclusions.
4. Does Tim Brown want to create more of a mechanistic or organic organization? Explain the rationale for his preference.
5. What is the most important lesson from this case? Discuss.