Putting high priority on safety and promote product development with the ultimate goal of “completely eliminating traffic casualties”.
Deliver cars that will stimulating and even inspiring and that will thereby earn smiles from our customers.
Addressing employees education under “Genchi-genbutsu” philosophy, which is to go to the source to find the facts to make correct decisions, build consensus and achieve goals at our best speed.
Through true mutual trust with partners, contribute to development of new technology and improved expertise.