The entrepreneur does not usually have resources to proceed from product development to commercialization. While some are able to convince investors to come in at the idea stage of product development has taken place. There are few venture capitalists who will fund a start-up at this stage. Trivial Pursuit drew on their network of friends and acquaintances to finance the continuing development for the game. Indeed, almost all capital investment at this stage of the new
Venture must come from the entrepreneur or the network.