By starting locally, then branching out with two main divisions, the bakery and investment holding division, the company has made rapid progress in several countries.
Securing their trademark legally and targeting the right customer age range has helped much.
In my opinion, Bread Talk will enter the international market successfully. It has legal standing, good branding, and sells a product which can be easily adapted to different cultures and lifestyles, whether student or businessman. Their kind of product is fast to buy and eat and their shops are attractive and well placed. These are all positive reasons for their success.