Car race around the track with company logos struck to the doors ,hood, and trunk, and people notice. corporate sponsor can invest $5 million in a race team and make $30 million or more from car advertising. The costs are cheap compared to the profits. Sponsoring a team also shows the financial stability of your company. Race teams can spend up to $300 million a year. Companies who invest in race teams are showing the world that they are powerful and dependable.