Responsibilities:
• Lead the campaign and analytics infrastructure team to ensure the overall campaign execution and tracking meeting the expected campaign plan and improvements have been executed properly.
• Design and manage Campaign Management System, and ensuring the alignment with other related IT systems
• Assess data need in Campaign Data Mart and manage data enhancement to meet Campaign Users need to launch campaign
• Oversee campaign execution process to all cross-sell channels; Branch, ATM, KOL, Call Center,Telesales, etc., and ensure effective integration across all channels
• Closely work with Campaign Management section to manage on-going campaign performance tracking mechanism to be up-to-date and effective
• Closely work with Customer Analytics team to identify the quality dataset required to support the analytics projects.
• Review campaign and analytic related data usage, and organize commonly used datasets to improve efficiency in campaign launch
• Work with IT team to ensure scalable infrastructure to support campaign and analytic activities at optimal performance level, identify enhancement required, and support on all issue resolution
Qualifications:
• Bachelor/ Master Degree in Computer Science, Engineering or related fields
• Experiences 8 years in Campaign Management and Analytics Platform
• Marketing database
• Campaign management system and cross-selling process
• Analytics basis and modeling process
• Banking products (a plus)
• Good Communication and Coordination Skill
• Good Project Management Skill
• Good Analytical Skill
• Basic SAS Programming and SQL for Query
• SAS ETL is preferred
• Strong Team Leadership
• Business and customer oriented mindset
• Passionate and enthusiastic
• Self Motivated
Responsibilities:
• Lead the campaign and analytics infrastructure team to ensure the overall campaign execution and tracking meeting the expected campaign plan and improvements have been executed properly.
• Design and manage Campaign Management System, and ensuring the alignment with other related IT systems
• Assess data need in Campaign Data Mart and manage data enhancement to meet Campaign Users need to launch campaign
• Oversee campaign execution process to all cross-sell channels; Branch, ATM, KOL, Call Center,Telesales, etc., and ensure effective integration across all channels
• Closely work with Campaign Management section to manage on-going campaign performance tracking mechanism to be up-to-date and effective
• Closely work with Customer Analytics team to identify the quality dataset required to support the analytics projects.
• Review campaign and analytic related data usage, and organize commonly used datasets to improve efficiency in campaign launch
• Work with IT team to ensure scalable infrastructure to support campaign and analytic activities at optimal performance level, identify enhancement required, and support on all issue resolution
Qualifications:
• Bachelor/ Master Degree in Computer Science, Engineering or related fields
• Experiences 8 years in Campaign Management and Analytics Platform
• Marketing database
• Campaign management system and cross-selling process
• Analytics basis and modeling process
• Banking products (a plus)
• Good Communication and Coordination Skill
• Good Project Management Skill
• Good Analytical Skill
• Basic SAS Programming and SQL for Query
• SAS ETL is preferred
• Strong Team Leadership
• Business and customer oriented mindset
• Passionate and enthusiastic
• Self Motivated
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