Since access to European raw materials has become more difficult (because beef production and the slaughter rate have dropped in recent years), access to raw materials outside Europe is crucial. Many non-EU countries maintain export bans and restrictions for raw hides and skins. Market access improvements are expected first and foremost in the context of the World Trade Organization where the European Commission supports the overall withdrawal of all export restrictions by different WTO members. To ensure that European industries have fair access to the raw materials they need, the European Commission has elaborated an integrated strategy as presented in its 2008 Communication, 'The raw materials initiative: meeting our critical needs for growth and jobs in Europe'.