1. Objectives
1.1 To be able to sell 100 gless per day.
1.2To release the coffee shop,known as the General.
1.3To be able to Cash break-even by the end of its first year of operation.
1.4 Can expand up every 5 months.
2. Company Summary
2.1 Company This business is owned by Miss Suwisa Cheisawad and Miss Yosita Phadungkarn with a share of 250,000 and bank loans.
2.2. Start-up expenses (estimated amounts) To start with the Sweet.'s coffee Shop the cost of operation is approximately 100,000 baht in business ventures
2.2.1Legal expenses - Licensing, certifications, and taxes. Contact the Internal Revenue Service for a federal tax identification number before you can begin sell to any product
** Business license and permit will be covered with the allotted amount of 15,000 baht
2.2.2Marketing promotions Sweet.'s coffee Shop will be promoted with a variety of marketing methods: There are advertising over the.
television, radio, billboards, magazines, community radio and Public broadcasting radio and page for promotion and update to be widely known.
The cost of the promotion is around 5,000 baht
The Sweet.'s coffee logo
2.2.3 Insurance
Business insurance will be covered with the allotted the amount of 30,000 baht.
2.2.4 Shop rental expense
Lease payments is 25,000/month.
2.2.5 Premises remodeling
Remodeling payments is 45,000 baht.
2.2.6
Required start-up assets
2.2.7 Operating capital
Operating capital is the amount of 155,000 Baht.
- two Employees 30,000 Baht.
2.2.8Starting-up inventory
2.2.9 Equipment Coffee
Glass holder, glass dispenser
Kettle boiled coffee tank.
Latte latte art accessories are.
Coffee spoon
Coffee grinder hand rotation.
TAM and secondary rubber nes
Cup coffee filter, filter Paper, Coffee Dripper
Cleaning equipment
Gas fireplace mini (Mini gas), heater, mini electric.
Cups of coffee
Coffee making facilities
Coffee grinder
Sprinkle cocoa powder bottles, bottle seasoning, sauce pump head.
Coffee maker
Milk jug of bubble, bubble machine, hit milk shakes.
Bottles made vibe cream.
Sink tap coffee waste.
Spoon the coffee scoop
Cups
Improved sales of coffee.
Timer clock
Finishing wood coffee powder hunting du Spa
Thoemomitoe
Station filter coffee.
Meanwhile, put the coffee beans
2.3 Company location&facilities
2.3.1 Location
Sweet's Coffee shop is located near Bangkok Hospital.
2.3.2 Facilities
-Parking
-Free wi-fi
-Toilets
3.Products
The products of Swsst' Coffee such a wide choice
Production and distribution of different types of coffee. The distribution of the wholesale and retail,as well as receiving the order.
Production and coffee ,tea ,juice and cakes of different types.
4.1
4.2 Targct market
-The main target marhet for Sweet'Coffee are hospital&other people and office workes
-Demographics : 25-60 years old.
Required start-up assets
2.2.7 Operating capital
Operating capital is the amount of 173,000 Baht.
- two Employees 20,000 Baht.
2.2.8 Starting-up inventory
1) Base Ice cream 1,500 Baht.
2) Paste Ice cream 1,500 Baht.
3) Toppings Ice cream 1,500 Baht.
4) Milk Products 2,500 Baht.
5) Dextrose 1,000 Baht.
6) Glucose Syrup 1,000 Baht.
7) Stabilizer 1,500 Baht.
8) Citric acid 500 Baht.
Total 11,000 Baht.
2.2.9 Equipment
- Basic equipment cost is estimated to be 142,000 Baht.
This expense includes: Spatura, Batch Freezer, Glass Refrigerator, ice-cream show case, Tables and chairs, Air conditioning,
Cashier machine, Ice Cream Scoops, Ice cream cups and Ice cream spoons, Ice Cream Freezers and Dipping Cabinets, Soft Serve Ice Cream Machines, Ice Cream Equipment, Ice cream Tray, Waffel Cone, Cleaning Equipment and Freezers.
1) Spatura 1,000 Baht.
2) Batch Freezer 5,000 Baht.
3) Glass Refrigerator 2,000 Baht.
4) ice-cream show case 10,000 Baht.
5) Tables and chairs 10,000 Baht.
6) Air conditioning 15,000 Baht.
7) Cashier machine 10,000 Baht.
8) Ice Cream Scoops 1,000 Baht.
9) Ice cream cups and Ice cream spoons 8,000 Baht.
10) Ice Cream Freezers and Dipping Cabinets 30,000 Baht.
11) Ice Cream Equipment 20,000 Baht.
12) Soft Serve Ice Cream Machines 25,000 Baht.
13) Ice cream Tray 500 Baht.
14) Waffel Cone 2,000 Baht.
15) Freezers 1,500 Baht.
16) Cleaning Equipment 1,000 Baht.
Total 142,000 Baht.
*** Other funds will come from the bank. Request for 50,000 Baht loan from Krung Thai bank.
2.3 Company location & facilities
2.3.1 Location
The Buddy ice – cream shop opposite Streephuket school.
2.3.2 Facilities
1) Parking
2) Toilets
3) Kitchen
4) Free wifi
5) Surveillance camera
6) Kid zone
3. Products (services)
The shop will serve several flavors of ice cream.
4. Market analysis summary
4.1 Market segmentation
4.2 Target market
The main target market for Buddy ice cream are Schools & College students, Children & Families.
- Demographics : 7-25 years old.
5. Strategy & implementation
1. Objectives
1.1 To be able to sell 100 gless per day.
1.2To release the coffee shop,known as the General.
1.3To be able to Cash break-even by the end of its first year of operation.
1.4 Can expand up every 5 months.
2. Company Summary
2.1 Company This business is owned by Miss Suwisa Cheisawad and Miss Yosita Phadungkarn with a share of 250,000 and bank loans.
2.2. Start-up expenses (estimated amounts) To start with the Sweet.'s coffee Shop the cost of operation is approximately 100,000 baht in business ventures
2.2.1Legal expenses - Licensing, certifications, and taxes. Contact the Internal Revenue Service for a federal tax identification number before you can begin sell to any product
** Business license and permit will be covered with the allotted amount of 15,000 baht
2.2.2Marketing promotions Sweet.'s coffee Shop will be promoted with a variety of marketing methods: There are advertising over the.
television, radio, billboards, magazines, community radio and Public broadcasting radio and page for promotion and update to be widely known.
The cost of the promotion is around 5,000 baht
The Sweet.'s coffee logo
2.2.3 Insurance
Business insurance will be covered with the allotted the amount of 30,000 baht.
2.2.4 Shop rental expense
Lease payments is 25,000/month.
2.2.5 Premises remodeling
Remodeling payments is 45,000 baht.
2.2.6
Required start-up assets
2.2.7 Operating capital
Operating capital is the amount of 155,000 Baht.
- two Employees 30,000 Baht.
2.2.8Starting-up inventory
2.2.9 Equipment Coffee
Glass holder, glass dispenser
Kettle boiled coffee tank.
Latte latte art accessories are.
Coffee spoon
Coffee grinder hand rotation.
TAM and secondary rubber nes
Cup coffee filter, filter Paper, Coffee Dripper
Cleaning equipment
Gas fireplace mini (Mini gas), heater, mini electric.
Cups of coffee
Coffee making facilities
Coffee grinder
Sprinkle cocoa powder bottles, bottle seasoning, sauce pump head.
Coffee maker
Milk jug of bubble, bubble machine, hit milk shakes.
Bottles made vibe cream.
Sink tap coffee waste.
Spoon the coffee scoop
Cups
Improved sales of coffee.
Timer clock
Finishing wood coffee powder hunting du Spa
Thoemomitoe
Station filter coffee.
Meanwhile, put the coffee beans
2.3 Company location&facilities
2.3.1 Location
Sweet's Coffee shop is located near Bangkok Hospital.
2.3.2 Facilities
-Parking
-Free wi-fi
-Toilets
3.Products
The products of Swsst' Coffee such a wide choice
Production and distribution of different types of coffee. The distribution of the wholesale and retail,as well as receiving the order.
Production and coffee ,tea ,juice and cakes of different types.
4.1
4.2 Targct market
-The main target marhet for Sweet'Coffee are hospital&other people and office workes
-Demographics : 25-60 years old.
Required start-up assets
2.2.7 Operating capital
Operating capital is the amount of 173,000 Baht.
- two Employees 20,000 Baht.
2.2.8 Starting-up inventory
1) Base Ice cream 1,500 Baht.
2) Paste Ice cream 1,500 Baht.
3) Toppings Ice cream 1,500 Baht.
4) Milk Products 2,500 Baht.
5) Dextrose 1,000 Baht.
6) Glucose Syrup 1,000 Baht.
7) Stabilizer 1,500 Baht.
8) Citric acid 500 Baht.
Total 11,000 Baht.
2.2.9 Equipment
- Basic equipment cost is estimated to be 142,000 Baht.
This expense includes: Spatura, Batch Freezer, Glass Refrigerator, ice-cream show case, Tables and chairs, Air conditioning,
Cashier machine, Ice Cream Scoops, Ice cream cups and Ice cream spoons, Ice Cream Freezers and Dipping Cabinets, Soft Serve Ice Cream Machines, Ice Cream Equipment, Ice cream Tray, Waffel Cone, Cleaning Equipment and Freezers.
1) Spatura 1,000 Baht.
2) Batch Freezer 5,000 Baht.
3) Glass Refrigerator 2,000 Baht.
4) ice-cream show case 10,000 Baht.
5) Tables and chairs 10,000 Baht.
6) Air conditioning 15,000 Baht.
7) Cashier machine 10,000 Baht.
8) Ice Cream Scoops 1,000 Baht.
9) Ice cream cups and Ice cream spoons 8,000 Baht.
10) Ice Cream Freezers and Dipping Cabinets 30,000 Baht.
11) Ice Cream Equipment 20,000 Baht.
12) Soft Serve Ice Cream Machines 25,000 Baht.
13) Ice cream Tray 500 Baht.
14) Waffel Cone 2,000 Baht.
15) Freezers 1,500 Baht.
16) Cleaning Equipment 1,000 Baht.
Total 142,000 Baht.
*** Other funds will come from the bank. Request for 50,000 Baht loan from Krung Thai bank.
2.3 Company location & facilities
2.3.1 Location
The Buddy ice – cream shop opposite Streephuket school.
2.3.2 Facilities
1) Parking
2) Toilets
3) Kitchen
4) Free wifi
5) Surveillance camera
6) Kid zone
3. Products (services)
The shop will serve several flavors of ice cream.
4. Market analysis summary
4.1 Market segmentation
4.2 Target market
The main target market for Buddy ice cream are Schools & College students, Children & Families.
- Demographics : 7-25 years old.
5. Strategy & implementation
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