In other words, Google is in a collective entrepreneurship with bloggers, advertisers, and viewers, sharing the risks and rewards from the discovery and exploitation of new business opportunities—“a stroke of genius of company founders. Successful blocks that attract a great deal of traffic reward all parties: viewers get the information or the product thy search for; advertisers make their products and service available to the right audience; and bloggers and Google share the advertising revenues. By contrast, unsuccessful blogs that fail to attract traffic result in losses to all parties. Viewers waste their time, as they don’t find what they need; advertisers have no audience for their commercials; and bloggers and Google have no revenues to share—Google waste their cyberspace, and
bloggers waste their time to post whatever material they post.