Chapter 1: Introduction............

Chapter 1: Introduction................................................................................................................1
1.1. Background...........................................................................................................................1
1.2. Statement of the Problem .....................................................................................................2
1.3. Aim, Objective and Research Questions..............................................................................2
1.4 Justification for the Research ................................................................................................3
1.5. Methodology.........................................................................................................................3
1.6. Definitions ............................................................................................................................4
1.7. Limitations and Scope ..........................................................................................................5
1.8. Outline of the Thesis ............................................................................................................5
1.9. Conclusion............................................................................................................................7
Chapter 2: Literature Review ......................................................................................................8
2.1. Information Behavior ...........................................................................................................9
2.1.1. Research on Information Behavior..........................................................................10
2.2. Social Networks..................................................................................................................11
2.2.1. Towards a “Serious Dimension” for the Use of Social Networks...........................14
2.2.2. Studying social networks use and perceptions ........................................................16
2.3. Research on Information Behavior in Social Networks.....................................................18
2.3.1 Research Frameworks...............................................................................................18
2.3.1.1 Social Network Theory and Analysis................................................................18
2.3.1.2 Examining Virtual Communities.......................................................................19
2.3.1.3 Understanding Social Reference .......................................................................21
2.3.2. Issues of Web 2.0 and Social Networks..................................................................22
2.3.2.1. Trust..................................................................................................................22
2.3.2.2. Decision Making ..............................................................................................23
2.3.2.3. Users’ Satisfaction............................................................................................24
2.3.2.4. Information Overload .......................................................................................25
2.3.2.5. Quality Control.................................................................................................26
2.3.2.6. Loss of Identity.................................................................................................27
2.3.2.7. Permanence.......................................................................................................27
2.3.2.8. Repackaging .....................................................................................................28
2.3.2.9. Crowdsourcing .................................................................................................29
2.3.2.10. Privacy............................................................................................................30
2.3.2.11. The Clash with the Real World ......................................................................31
2.3.3. Research on Social Networking Sites......................................................................34
2.3.3.1. eBay..................................................................................................................35
2.3.3.2. Gnutella ............................................................................................................35
2.3.3.3. CiteULike .........................................................................................................36
2.3.3.4. Social Ties........................................................................................................36
vii
2.3.3.5. Computer-mediated Communication Groups...................................................37
2.3.3.6. Internet Discussion Groups ..............................................................................37
2.3.3.7. Facebook...........................................................................................................38
2.3.3.8. MySpace ...........................................................................................................39
2.3.3.9. MOSAICA........................................................................................................40
2.4. Conclusion..........................................................................................................................40
Chapter 3: Methodology............................................................................................................42
3.1. Aims, Objectives and Research Questions.........................................................................42
3.2. Methods for the Collection of the Data ..............................................................................42
3.3. The Sample.........................................................................................................................43
3.4. Interview Topics and Questions.........................................................................................44
3.5. Ethical Considerations........................................................................................................45
3.6. Methods for the Analysis of the Data.................................................................................45
3.7. Limitations..........................................................................................................................48
3.8. Trustworthiness of the Enquiry ..........................................................................................49
3.9. Conclusion..........................................................................................................................49
Chapter 4: Data Analysis and Discussion .................................................................................50
4.1. Data Analysis......................................................................................................................50
4.1.1 The Different Roles of Social Networks..................................................................50
4.1.2. The Friendship Factor..............................................................................................52
4.1.3. A Question of Purpose.............................................................................................55
4.1.4. Sharing is Caring .....................................................................................................58
4.1.5. Social Networks Used .............................................................................................61
4.1.6. The Issue of Trust....................................................................................................64
4.1.7. On the Negative Views............................................................................................71
4.1.8. The Wisdom of the Crowds.....................................................................................73
4.1.9. Quality Control........................................................................................................77
4.1.10. Information Needs and Overload ..........................................................................80
4.1.11. The Problem of Permanence and Volatility of Information..................................84
4.1.12. Reblogging and Repackaging................................................................................85
4.1.13. On Privacy .............................................................................................................88
4.1.14. Organizations and Social Networking...................................................................91
4.1.15. Communication vs. Alienation..............................................................................95
4.1.16. Negative Consequences.........................................................................................97
4.2. Trends, Similarities and Differences: A Summary...........................................................100
4.2.1. Social Networks do Fulfill Various Roles.............................................................100
4.2.2. There Should be a Reason to Add Someone .........................................................101
4.2.3. Social Networks can be Used for Various Purposes.............................................101
4.1.4. Share Information but not Much Sensitive and Personal Information ..................101
4.2.5. Social Networks Used ...........................................................................................102
4.2.6. Trust is on People ..................................................................................................102
4.2.7. Social Networks are Part of Society......................................................................102
4.2.8. Crowds can be Wise ....................................................................

ผลลัพธ์ (ไทย) 1:

Chapter 1: Introduction................................................................................................................ 11.1. Background........................................................................................................................... 11.2. Statement of the Problem ..................................................................................................... 21.3. จุดมุ่งหมาย วัตถุประสงค์และคำถามวิจัย... 21.4 เหตุผลสำหรับการวิจัย... 31.5. Methodology......................................................................................................................... 31.6. Definitions ............................................................................................................................ 41.7. Limitations and Scope .......................................................................................................... 51.8. Outline of the Thesis ............................................................................................................ 51.9. Conclusion............................................................................................................................ 7Chapter 2: Literature Review ...................................................................................................... 82.1. Information Behavior ........................................................................................................... 92.1.1 การวิจัยพฤติกรรมข้อมูล... 102.2. Social Networks.................................................................................................................. 112.2.1 การต่อ "ขนาดร้ายแรง" ในการใช้เครือข่ายทางสังคม... 142.2.2 การเรียนใช้เครือข่ายทางสังคมและแนว... 162.3 การวิจัยข้อมูลการทำงานในสังคมเครือข่าย... 182.3.1 Research Frameworks............................................................................................... 182.3.1.1 สังคมทฤษฎีและการวิเคราะห์... 182.3.1.2 ตรวจสอบชุมชนเสมือน... 192.3.1.3 การศึกษาอ้างอิงสังคม... 212.3.2. ปัญหาของเว็บ 2.0 และเครือข่ายทางสังคม... 222.3.2.1. Trust.................................................................................................................. 222.3.2.2. Decision Making .............................................................................................. 232.3.2.3. Users’ Satisfaction............................................................................................ 242.3.2.4. Information Overload ....................................................................................... 252.3.2.5. Quality Control................................................................................................. 262.3.2.6. Loss of Identity................................................................................................. 272.3.2.7. Permanence....................................................................................................... 272.3.2.8. Repackaging ..................................................................................................... 282.3.2.9. Crowdsourcing ................................................................................................. 292.3.2.10. Privacy............................................................................................................ 302.3.2.11.ปะทะกับโลกจริง... 312.3.3 การวิจัยบนเว็บไซต์เครือข่ายสังคม... 342.3.3.1. eBay.................................................................................................................. 352.3.3.2. Gnutella ............................................................................................................ 352.3.3.3. CiteULike ......................................................................................................... 362.3.3.4. Social Ties........................................................................................................ 36vii2.3.3.5 การคอมพิวเตอร์-mediated สื่อสารกลุ่ม... 372.3.3.6 เน็ตสนทนากลุ่ม... 372.3.3.7. Facebook........................................................................................................... 382.3.3.8. MySpace ........................................................................................................... 392.3.3.9. MOSAICA........................................................................................................ 402.4. Conclusion.......................................................................................................................... 40Chapter 3: Methodology............................................................................................................ 423.1. จุดมุ่งหมาย วัตถุประสงค์และคำถามวิจัย... 423.2. วิธีการเก็บรวบรวมข้อมูล... 423.3. The Sample......................................................................................................................... 433.4 การสัมภาษณ์หัวข้อและคำถาม... 443.5. Ethical Considerations........................................................................................................ 453.6. วิธีการวิเคราะห์ข้อมูล... 453.7. Limitations.......................................................................................................................... 483.8 การน่าเชื่อถือของคำถามที่... 493.9. Conclusion.......................................................................................................................... 49บทที่ 4: ข้อมูลการวิเคราะห์และอภิปราย... 504.1. Data Analysis...................................................................................................................... 504.1.1 ในบทบาทต่าง ๆ ของเครือข่ายทางสังคม... 504.1.2. The Friendship Factor.............................................................................................. 524.1.3. A Question of Purpose.............................................................................................554.1.4. Sharing is Caring .....................................................................................................584.1.5. Social Networks Used .............................................................................................614.1.6. The Issue of Trust....................................................................................................644.1.7. On the Negative Views............................................................................................714.1.8. The Wisdom of the Crowds.....................................................................................734.1.9. Quality Control........................................................................................................774.1.10. Information Needs and Overload ..........................................................................804.1.11. The Problem of Permanence and Volatility of Information..................................844.1.12. Reblogging and Repackaging................................................................................854.1.13. On Privacy .............................................................................................................884.1.14. Organizations and Social Networking...................................................................914.1.15. Communication vs. Alienation..............................................................................954.1.16. Negative Consequences.........................................................................................974.2. Trends, Similarities and Differences: A Summary...........................................................1004.2.1. Social Networks do Fulfill Various Roles.............................................................1004.2.2. There Should be a Reason to Add Someone .........................................................1014.2.3. Social Networks can be Used for Various Purposes.............................................1014.1.4. Share Information but not Much Sensitive and Personal Information ..................1014.2.5. Social Networks Used ...........................................................................................1024.2.6. Trust is on People ..................................................................................................1024.2.7. Social Networks are Part of Society......................................................................1024.2.8. Crowds can be Wise ....................................................................

ผลลัพธ์ (ไทย) 3:

บทที่ 1 : ความรู้เบื้องต้น ................................................................................................................ 1
1.1 . พื้นหลัง ........................................................................................................................... 1
1.2 ความสำคัญของปัญหา ............................................................................................. . . 2
1.3 . จุดมุ่งหมาย , วัตถุประสงค์และคำถามการวิจัย .............................................................................. 2
1.4 เหตุผลสำหรับการวิจัย ................................................................................................ 3
1.5 วิธีการ ...................................................................................................................... . . . . . . 3
1.6 . นิยาม ............................................................................................................................ 4
1.7 . ข้อจำกัดและขอบเขต .......................................................................................................... 5
1.8 เค้าโครงวิทยานิพนธ์ ............................................................................................................ 5
1.9 สรุป ............................................................................................................................
7 บทที่ 2 ทบทวนวรรณกรรม ...................................................................................................... 8
3 . ............................................................................. พฤติกรรมสารสนเทศ.............................. 9
2.1.1 . งานวิจัยเกี่ยวกับพฤติกรรมสารสนเทศ .......................................................................... 10
2.2 . เครือข่ายทางสังคม .................................................................................................................. 11
2.2.1 . ต่อ " มิติ " ที่ร้ายแรงสำหรับการใช้เครือข่ายทางสังคม ........................... 14
2.2.2 .การศึกษาเครือข่ายทางสังคมและการใช้ ........................................................ 16
2.3 งานวิจัยเกี่ยวกับพฤติกรรมสารสนเทศในเครือข่ายทางสังคม ..................................................... 18
2.3.1 งานวิจัยกรอบ ............................................................................................... 18
2.3.1.1 ................. เครือข่ายทางสังคมทฤษฎีและการวิเคราะห์............................................... 18
2.3.1.2 ตรวจสอบเสมือนชุมชน ....................................................................... 19
2.3.1.3 เข้าใจการอ้างอิงทางสังคม ....................................................................... 21
2.3.2 . ปัญหาของเว็บ 2.0 และเครือข่ายทางสังคม .................................................................. 22
2.3.2.1 .เชื่อ .................................................................................................................. 22
2.3.2.2 . การตัดสินใจ .............................................................................................. 23
2.3.2.3 . ความพึงพอใจของผู้ใช้ ............................................................................................ 24
2.3.2.4 .ข้อมูล ....................................................................................... เกิน 25
2.3.2.5 . คุณภาพ ................................................................................................. ควบคุม 26
2.3.2.6 . การสูญเสียเอกลักษณ์ของ ................................................................................................. 27
2.3.2.7 . ถาวร .27 ....................................................................................
2.3.2.8 . ปรับแต่ง ..................................................................................................... 28
2.3.2.9 . เตอร์ ................................................................................................. 29
2.3.2.10 . ............................................... ความเป็นส่วนตัว30 .............................................................
2.3.2.11 . ปะทะกับโลกจริง ...................................................................... 31
2.3.3 . งานวิจัยเกี่ยวกับเว็บไซต์เครือข่ายสังคม ...................................................................... 34
2.3.3.1 . .............................................................................................. อีเบย์