• Plan, develop and implement either new products & services development or products & services enhancement to fulfill customers’ needs or tap any new segment
• Coordinate with related parties to provide the elaborated business requirement for any new product & services development and/or enhancement
• Formulate and initiate new acquisition programs to acquire new customers and new loan to meet he preset new bookings target
• Track, monitor, analyze and provide Post Implementation Review to summarize the programs’ performance of each campaign to elaborately study the key learning points and later launch more efficient and effective campaigns
• Communicate, coordinate and cooperate with our distribution channels and related parties to ensure the effectiveness of acquisition programs to deliver as the preset sales target