For a firm to communicate with their target market in the halal industry, non personal communications become paramount. The 5th Malaysian International Halal Showcase (MIHAS 2008) which was hosted by the Ministry of International Trade and Industry (MITI) is a good platform for firms to communicate with the public and also their target market. This is also in line with the MIHAS 2008 objective itself which is to become a perfect platform to draw the Halal players onto a common ground to highlight the massive potential of Halal industry has to offer to the world (The Halal Journal, July & August 2008). Thus,players should not exempt in participating any prominent events held with regard to halal.