You’re the owner of a small but successful company that makes organic food products. The company is based in a regional centre (think Townsville, Newcastle or Ballarat) and has been operating for ten years. You’ve done well selling your products in your state and in other parts of Australia and now have a team of seven staff. You’re thinking of exporting your products overseas, and are wondering how to get started.
Here are seven questions for you to consider before you jump in. Companies that can answer ‘yes’ to these questions have a much higher chance of going on to be internationally successful.
1. Is the company ready to enter a new market?
This might seem like a very basic question, but it’s a vital one. Before you get started, you need to be sure that your team has the right skills and expertise to start operating in an international environment. For example, if you are selling your products in China, you’ll need a staff member or a consultant who knows how to market the product in China. It would also be very helpful to have someone who speaks and reads Chinese on your team.
It is also essential that you have made sure that the company has enough money to begin exporting. If you haven’t calculated how much it will cost you to export over a twelve-month period and worked out how you can pay those costs if you don’t make money immediately, do it! There is nothing worse than starting to do business internationally and then discovering that you can’t afford to keep the operation running.
You’re the owner of a small but successful company that makes organic food products. The company is based in a regional centre (think Townsville, Newcastle or Ballarat) and has been operating for ten years. You’ve done well selling your products in your state and in other parts of Australia and now have a team of seven staff. You’re thinking of exporting your products overseas, and are wondering how to get started.Here are seven questions for you to consider before you jump in. Companies that can answer ‘yes’ to these questions have a much higher chance of going on to be internationally successful.1. Is the company ready to enter a new market?This might seem like a very basic question, but it’s a vital one. Before you get started, you need to be sure that your team has the right skills and expertise to start operating in an international environment. For example, if you are selling your products in China, you’ll need a staff member or a consultant who knows how to market the product in China. It would also be very helpful to have someone who speaks and reads Chinese on your team.It is also essential that you have made sure that the company has enough money to begin exporting. If you haven’t calculated how much it will cost you to export over a twelve-month period and worked out how you can pay those costs if you don’t make money immediately, do it! There is nothing worse than starting to do business internationally and then discovering that you can’t afford to keep the operation running.
การแปล กรุณารอสักครู่..
