Buyers require special customization (Irobot) When customers require special customizations, they are less likely to switch to producers who have difficulty meeting their demands. Buyer customization positively affects Irobot
Product is important to customer (Irobot) When customers cherish particular products they end up paying more for that one product. This positively affects Irobot
Low buyer price sensitivity (Irobot) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product. Inelastic demand positively affects Irobot.
Limited buyer choice (Irobot) When customers have limited choices they end up paying more for the choices that are available. Limited buyer choices are a positive for Irobot. …