To further protect profits as well as
quell the complaints it’s received from
truckers affected by the Visa/MasterCard
ban, Pilot has just launched another pro-
prietary fleet card intended specifically
for small diesel truck fleets. The card
not only provides a payment alternative
to customers, but it also helps to further
insolate Pilot’s margins thanks to the low
costs involved.
“With our private label cards, every-
thing is taken care of in-house,” said
Stinnett. “The processing fees are minimal,
and by doing all the work ourselves we’re
able to save money by avoiding costs.”
Shell Oil is another chain that has been
using an in-house fleet card to strengthen
its brand and increase its volumes.
“One of the advantages of our card is
that we have the single largest national
footprint, which makes it attractive to a lot
of fleets because of our vast station cov-
erage,” said Bob Butler, manager of credit
card development. “Good coverage is a
big selling point to these fleets because if
they’re paying workers by the hour, the
last thing they’ll want to do is have the