Concerning the economic benefits (ECON - H1), since it is
not possible to compete on price with a free (yet illegal)
alternative, SBMS’ efforts should be destined to build a
correct perceived price/value relationship for consumers.
Investing in both service activities (such as the
user-friendliness of the Web site and the mobile app) and
communication campaigns that emphasize the relatively low
prices of the services, the ease of access and use, the breadth
of libraries available and the information about new
productions is crucial