Policy or environmental level changes can support individual behavior change. Many social marketers get caught up in developing strategies to get individual-level behavior change without complementing those changes with policy or environmental level changes. How can you help make the behavior easier for your audience? What barriers from your formative research findings can be overcome with policy and environmental changes? Think about strategies you can use to influence the ‘upstream’ behavior of policy makers and those responsible for the environment, if appropriate. This can help you create a more comprehensive plan