What is a visitor survey? A visitor survey is a way to communicate with people who come to your destination in order to learn more
about them. You may conduct a visitor survey using the telephone, the internet, the mail, or by interviewing people at your event or
attraction. By asking specific questions you can learn different aspects of the visitor’s behavior and motivation, and you can use this
data to make strategic decisions about many of your community’s activities. Most of the discussion in this section focuses on on-site
visitor surveys. You will find a sample on-site visitor survey questionnaire in Appendix E. Please note that this process is applicable
to other types of surveys as well Objectives