A patient’s motivation to adhere to prescribed treatment is influenced by the value that he or she places
on following the regimen (cost-benefit ratio) and the degree of confidence in being able to follow it (24).
Building on a patient’s intrinsic motivation by increasing the perceived importance of adherence, and
strengthening confidence by building self-management skills, are behavioural treatment targets that
must be addressed concurrently with biomedical ones if overall adherence is to be improved