DVD Direct: Information Systems
Introduction
DVD Direct is an entirely Web-oriented movie rental business. Unlike traditional movie rental businesses like Blockbuster, DVD Direct conducts all business over the Web at its Web storefront. For a monthly fee, their customers are able to order up to three movies at a time from a listing posted at the company Web site. The movies the customers select are delivered to them on DVD disks by mail within three working days. After viewing, customers return one or more disks by mail. They are allowed to keep the disks as long as they wish but can never have more than three disks in their possession at one time. Although in operation for only three years, DVD Direct has experienced rapid growth. To help manage and to accelerate this growth, the company has just hired Alice, a recent college graduate. Let's follow Alice on her first day at DVD Direct which begins with a meeting with Bob, the vice president of Marketing.