Abstract
This study investigates the impact of personalized news web portals on selective exposure.
Results from analyses of secondary survey data from national random samples of U.S. adults
show a positive relationship between personalized news and increased exposure to offline news.
Users of personalized news report viewing more sources and categories of news online compared
with non-users. Partisan users of personalized news do not report increased partisan news
exposure. No difference in preferences for perspective-sharing or challenging news sources is
found between personalized news users and non-users. The implications for future research on
personalized information systems and selective exposure are discussed.