Chen, C.F. and Myagmarsuren, O. (2011), “Brand equity,
relationship quality, relationship value, and customer
loyalty: evidence from the telecommunications services”,
Total Quality Management, Vol. 22 No. 9, pp. 957-974.
Chen, C.F. and Myagmarsuren, O. (2011), “Brand equity,relationship quality, relationship value, and customerloyalty: evidence from the telecommunications services”,Total Quality Management, Vol. 22 No. 9, pp. 957-974.
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