Lego entered in to the service industry by providing a platform for competition in structure design, online. They also entered into the software support market to pushes its service sector. They also established the children amusement places called LEGOLAND, like Disney. Their invention is simply a mixture of both their merchandise and their service they provide with it. They believe as their mission statement, only the best is good enough, and tried there best to achieve expertise is all fields they operates in. They had completely satisfied their corporate social responsibility by giving children an opportunity to learn while they play. It enhances their capacity of thinking, generating ideas and escalates their knowledge, as children are the future of the nation.