“You can’t buy happiness but you can buy tea and that’s kind of the same thing”. Okay okay! I know that’s the same old quotation used for cupcakes, ice creams and chocolates. Lipton used this quote to advertise it on internet. Oh wait, I think the word ‘used’ is not appropriate here, ‘Copy’ would be better, right! Yes , that quote has been used in so many other western advertisements before. Lipton could have done something better than that, but the habit of sometimes following tried and tested ways of advertising, do not let them just be cool in front of the consumers.Some famous Ad agencies of Pakistan like JWT and Adcom etc, which has left some good marks on the line of advertisements with different popular brands, can never let these kind of flaws happen, there is this client from the company who always wants some old western creativity designed with some new shapes (stated by some of the reputable personnel from Ad agencies). Then it comes to the brand manager of the company who approved such ideas. Not just the company but also the Ad agency’s responsibility is here to be more and more creative with their ideas, since Pakistan is no less than any other country in the line of Advertising.