As CLA previously pointed out, this year more luxury brands have opted instead for subdued "red envelope" campaigns, and those that are creating limited-edition items are doing so in a more subtle way. Despite a well-publicized online backlash to its Chinese New Year scarf, Burberry showed admirable restraint in its tasteful sheep-themed "Lunar New Year" display at its Bond Street store, indicating that brands can be low-touch and effective in their holiday marketing.