First, let’s take a closer look at CRM. There are three primary reasons
why organizations choose to automate their sales, marketing, and customer service functions in a CRM system:
• High cost of direct sales – Today, the average cost of an onsite
sales call is about $379 (according to a 2006 Hoover’s study), and
the costs of direct selling (from a sales organization to a customer) continue to rise. CRM can help increase sales force productivity while containing or decreasing rising sales costs.
3