the primary focus is on investigating firms’ adoption of a strategic sourcing process and if this is integrated into the negotiation plan. To answer this, Smeltzer et al. (2003) briefly analyses the extent to which companies choose a negotiation strategy and found that companies would often choose an inexpedient approach, though it was not explained why or how this happened, but merely just reported as part of the overall research question concerning the adoption of strategic sourcing processes in negotiation plans. Ramsay (2004) investigated whether companies really would choose the integrative approach, when negotiating in strategic partnerships.