It is interesting to note that out of 90 variables only four variables are mentioned by all six companies and 13 variables are mentioned by five companies.
The variables under task complexity factor have only been mentioned by company 5, an engineering and construction company.
The four variables, chosen by all six companies, are: Organizational culture, Top management support, Benefits to individuals, and Dream of KMS.
We call them the major significant (not in statistical sense) variables.
Dream of KMS has been discussed earlier.
Organizational culture is one of the most significant variables affecting successful IT (and other technology) diffusion ([42,43]; among many others).
A perfect ‘fit’ of culture with KMS is needed for successful diffusion ([42]).
Like any other technology, success of KMS diffusion depends on the top management taking the initiatives and supporting the diffusion stages all the way through.
However, top management support is extremely necessary, but it is not sufficient.
In a recent study, Quaddus and Intrapairot [44] have shown that once the top management provides the necessary support for the adoption and diffusion of a technology, the ultimate success of diffusion then depends more on other factors and requisite policies than just the top management support.
The variable, benefits to individuals, is perhaps the most important for the success
of KMS diffusion.
‘What’s in it for me?’ is always a popular comment by individuals when any new venture is initiated in an organization. Individuals will not take KMS as an integral part of their daily routine if they cannot identify clear benefits in using it.