Once upon a time, Italian legend Massimo Vitali was having lunch with a friend, when someone stole his 4x5 camera, leaving him with only a very bulky and very conspicuous 8x10 camera in the boot of his car with which to work with. As a lover of large formats, there was no way he was ever going to go by unnoticed with an oversized tripod and the raised platform required to capture the world with the irreverence it deserves. That was back in 1994 (i.e. the beginning of the Berlusconi era) and his viewpoint was thus changed forever. Looking through the ground glass, it was pretty much like watching TV, which eventually drew his attention to how the whole world (Italian or otherwise) was nothing but a stage.