Technological Advancements
Consumers are becoming more likely to purchase goods online,
which can have negative affects on a company that does not sell their
product online. However, also with the increase in technology comes
the consumer’s access to reviews, comparisons, and product
descriptions that may encourage them to take the next step and seek
out an in-person retailer to find out more about cycling and to further
compare products and services.Sociocultural Trends
Among young women, there has been a prominent trend recently for
health and fitness. Though women have always felt pressure to be
thin, many are now seeking strength and stamina over a smaller
dress size. This trend could potentially have an impact on the
women’s bicycle industry if the product is marketed correctly. Women
are constantly seeking new ways to get fit, and young people are
more motivated than ever to branch out and try new fitness trends
such as Crossfit and Zumba.Cycling is a rare crossover between two social trends, the health
movement and also the desire for an overall greener lifestyle. Electric
cars, carpooling, and public transportation all offer an eco-friendly
form of transport, but nothing can beat the bicycle. These two trends
have much overlap, and consumers seeking one will likely value the
other.
Many cities in the Midwest and South regions of the United States are
making the push to become more bike-friendly. Austin, Tulsa, and
Little Rock all made the list of top 50 bike-friendly cities in the United
States