De Haan decided that if the holidays worked, other business ideas for the over 50s would work too. In1984, he relaunched the Saga magazine. It dealt with topics of general interest to pensioners as well as holiday information, and soon achieved a circulation of 1.2 million. De Haan then developed Saga newsletters, Saga websites, Saga financial advice services and insurance, and a Saga radio station.
All of this means that the over-50s and the retired can have active lives and active holidays wherever and whenever they want.