After the leader of top K-pop group Girls’ Generation, Kim Taeyeon, promoted the B-ing collagen formula drink last year, sales of the product were boosted considerably.
This year, the 25-year-old singer returned to Bangkok to promote five kinds of the drink that were recently repackaged with a redesigned logo for the first time in seven years. To promote the product, the vocalist filmed a TV commercial and met up with Thai press and Sone, the Girls’ Generation’s fan club, at the B-ing Taeyeon Fan Meeting at Central World Live event.