2. INVESTMENT. Subject to the terms and conditions of this Agreement, including the Agreement Terms set forth in Exhibit B, (i) the Key Holders shall cause the Company to issue, and the Company shall issue, at the Closing Date and each Purchaser shall subscribe at such Closing Date that number of shares of Series Seed Preferred Stock set forth opposite such Purchaser’s name on Schedule 1, at a subscription price per share equal to the Subscription Price and (ii) each Purchaser, the Company, and each Existing Shareholder agrees to be bound by the obligations set forth in this Agreement and to grant to the other parties hereto the rights set forth in this Agreement.