New mobile digital video technologies are creating
dramatic shifts in the ways that video-based content
can be produced, consumed, and delivered. One such
shift has been the emergence of mobile video
devices like video-enabled iPods and mobile phones. In
the same way that the Walkman revolutionized music
consumption behaviors, these mobile video devices are
changing how, when, and where people are interacting
with video. Another revolutionary shift comes from
video content web sites like YouTube and Google Video
which publish vast quantities of video content viewable
on mobile devices. Such technology revolutions change
the way users behave and change their expectations in
regards to their mobile video experiences. To help
understand these changing behaviors, we conducted a
three week study of mobile video users in the US and in
the UK. In this paper, we highlight some noteworthy
observations from this study.