.Present in 92 countries, over 4400 hotels and 530000 rooms
2. One of the top Hotel operator worldwide and hotel employer worldwide
4. Years of know-how and expertise in the hospitality industry
5. Increasing bottom line
6. Shift to asset-light operating systems with focus on franchisees and management contracts has increased their profitability margins
7. Accor Hotels has accepted the digitalization around and is now focusing on online sales
8. Their forecast system is helping them optimize sales
9. Service vouchers to over 430,000 corporate clients and 30 million users in 40 countries
Weakness
1. Other players in the market are using their forecasts as well
2. Since Accor hotels caters to all segments, customers find it difficult to relate to Accor Hotels as a brand
Opportunity
1. Since Hotel management education is gaining popularity globally, Accor can build academies in more countries and give their students a global experience. This will bring in an international level service in each country
2. With a penetration like Accor’s, they can plan packages for the customers
3. Sustainable and inclusive growth
Threats
1. Highly competitive market poses a constant threat and increases demand for innovation in offering
2. The global economic condition can hamper sales in the luxury and upscale segments.
Competition
Competitors
1.Best Western Corporation
2. Cendant Corporation
3. Choice International
4. Hilton Hotels Corporation
5. InterContinental Hotels Group PLC
6. Marriott International Inc.
7. Starwood Hotels & Resorts Worldwide, Inc.